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Myer J. Sankary, Esq., CMCT presents the
Principles of Persuasion (POP) Workshop

(based on the scientific research of Dr. Robert Cinaldini,
author, Influence: Science & Practice)


Myer J. Sankary is the only attorney personally trained and authorized by Dr. Cialdini to present this unique skill-building interactive (POP) Workshop.

We live in a world where those who are the most persuasive are the most prosperous. Now, Attorney and Mediator Myer J. Sankary, in conjunction with the team at Influence at Work, is pleased to offer you and your organization the two day interactive Principles of Persuasion Workshop. Principles of Persuasion
is the first program that helps you implement the latest scientific research to your personal and professional advantage…in leadership, management, advocacy, negotiation, and sales. This is the only course of its kind that is based on the ethical business application of the Science of Influence and endorsed by Dr. Cialdini.

Read more about the last workshop here

Workshop Dates:
Please contact our office for upcoming dates if you are interested in having a workshop for your organization.
Who Should Attend: Attorneys, mediators, professionals, managers, HR personnel, trainers, sales people, executives, business owners, and consultants. This workshop has limited seating to enhance interactive sessions. Sign up early and receive a discount!
MCLE Credit: California State Bar Approved MCLE Credit: 14 hours (2 hours ethics) CPA Credit Available

"What I learned from the Principles of Persuasion Workshop helped me earn a six figure bonus this year. Needing to bring in $25 million under management with a one month deadline in order to qualify for a performance-based bonus, I contacted my largest client, and applied several of the Principles of Persuasion
that I learned in your workshop. To my surprise he came through with the additional $25 million, enabling me to earn my bonus. This was a win-win situation."

Paul S. Wishingrad, Senior Vice President - Investments, Smith Barney Citigroup

Read more comments from past participants

Workshop participants will learn:

  • The powerful Six Principles of Persuasion and how to ethically apply them to produce lasting change in
    others and create long term beneficial relationships
  • How to integrate the Six Principles of Persuasion so that you will be more effective in negotiating deals,
    settling disputes, advocating for you or your client's interests, managing others, leading organizations
    and selling products and services.
  • What scientific research tells us that is different from conventional wisdom about how to most effectively
    influence others
  • How to identify small changes that make big differences in people's willingness to say yes to requests
  • How to avoid bungling away critical "moments of power"
  • How to influence others to change their attitudes and their behaviors

Workshop Takeaway Materials:

Principles of Persuasion Participant's Workbook (only available at workshops)
Cialdini's best-selling book, Influence: Science and Practice
Wallet-sized Influence Review Card

View the Workshop Brochure
Listen to Dr. Cialdini describe what you will learn at the workshop.

Discover more about Influence here


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