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Moote Group Workshop
14th Annual Northwest Dispute Resolution Conference
Principal of Persuasion Workshops

Presentations - Continuing Education
Law Firms
State Bar of California Annual Meeting
USC Marshall School of Business
Paralegal Training

Mr. Sankary has offered a variety of workshops and programs, including the two-day Cialdini Method "Principles of Persuasion" Workshops as well as shorter programs and presentations based on the Cialdini Principles with application to specific businesses, organizations and professions, such as the legal profession and mediation.


On June 6 and 7, 2006, Mr. Sankary presented a workshop for the Moote Group, a leading Orange County construction consulting and management firm, with expertise in civil estimating, forensic services, and bid administration. The workshop was custom designed for the needs and requirement of the firm, and was attended by 10 of the top principles, officers, and managers of the company. Below are some of the testimonials from the participants.


Myer Sankary presented two information-packed presentations at the 14th Annual Northwest Dispute Resolution Conference at the University of Washington School of Law (www.mediate.com/nwadr) the weekend of April 28th, 2006. One class focused on theory, the other on the practice of the science of persuasion as applied to the art of negotiation. Myer was honored to be the only solo speaker out of 35 to give two one and a half hour presentations.


The last Cialdini Method Principles of Persuasion Interactive Workshop was a tremendous success. 21 people from very different professions came together at the Luxe Summit Hotel in West Los Angeles, California for an intensive two day workshop. Attorneys, hospital managers, doctors, business consultants, marketing/sales consultants, strategic planners, a business lawyer, architect, real estate leasing agent, property manager, and a trial lawyer all brought their unique insights into the ways we use persuaion and it was very enjoyable and interesting having such a diverse group.

Read what they all had to say about the workshop here
For workshop details and info, see http://www.usinginfluence.com/workshop.html

The workshop was taught by Myer Sankary, who is a Cialdini Method Certified Trainer (CMCT). The two-day workshops require a minimum of 12 persons and not more than 25. The restriction on the number of participants permits maximum personal interactivity between the instructor and the participants and among the participants. Each participant will be fully engaged not only to learn each of the Six Principles, but also to apply the Principles separately as well as together in an integrated strategy. This will ensure that each participant will receive useful and interesting information, and will gain personal experience in applying the Principles in their specific field of effort by sharing with other participants.

The workshop is approved for 14 hours, including 1 hour of ethics, of MCLE credits by the State Bar of California for MCLE. We are also applying for CLE credit from the California Society for Accountants and will notify CPA's of approval when obtained.


In an effort to make the research of Dr. Cialdini more readily available to business owners, managers, marketing and sales departments, human resource personnel, management consultants, real estate professionals, lawyers, mediators, and negotiators, Mr. Sankary is offering one to two hour presentations to a variety of business, management, marketing, real estate, and legal professionals.

August 10, 2004. "How to Influence People to Implement Successful Strategies: Cialdini's Principles of Persuasion," Association of Strategic Planning. We live in a world where those who are the most persuasive are the most prosperous. The success of leaders, executives, and managers is measured by their ability to persuade and inspire others to share a strategy and pursue a common purpose. How successful your strategy is depends, to a large extent, on your ability to influence others. On August 10th, Myer Sankary presented Principles of Persuasion: The Science of Influencing People" to the Association of Strategic Planners. At this presentation, participants learned six principles of persuasion that will allow them to ethically influence others. These six principles of persuasion are based on work by behavioral science researchers and professors at top universities -- the people who actually discover the newest principles of influence, not by those who merely repackage the information years later.

April 8, 2005. "How to be a More Effective Manager by Applying the Science of Persuasion," Cal Act Association for Para Transport Companies 2005 Spring Conference.

May 2005. "Keeping Your Cool: The Power of Persuasion in Mediation. Applying the Social Science of Influence to the Art of Negotiation," Southern California Mediation Association Employment Conference.

Jan 2005. "Ethical Advocacy Using the New Social Science of Persuasion and Influence," San Fernando Valley Bar Association.

August 2005. "Using the Science of Persuasion in Mediating Employment Disputes," LA County Chapter of the National Human Resource Association.
HR professionals are now called upon more frequently to participate in negotiating the resolution of sensitive and costly employment disputes. What are the causes of such conflicts and how can HR professionals be more effective in dealing with employees to prevent and resolve such disputes? How can HR professionals become more effective in negotiating contentious claims through the mediation process?


June 2004. Mr. Sankary made a 2 hour power point presentation to the litigation law firm of Early, Maslach & Rudnicki based on the Principles of Persuasion and its applicability to negotiating settlements with adversaries and advocating cases to judges and juries. Please see Testimonials.

July 29, 2004. "How to Ethically Apply the Latest Science of Persuasion to Engage New Clients, To Represent Them Effectively and to Influence Them To Recommend Others To Use Their Services," Sheppard, Mullin, Richter & Hampton. This unique program demonstrated how lawyers can become more effective by applying Dr. Cialdini's Universal Principles of Persuasion as explained in his book, "Influence: Science and Practice" and also examined the ethics of getting new clients, representing them well and keeping them happy. The program introduced lawyers to latest studies of how social science can be used ethically to engage new clients within the framework of the California rules of professional conduct and the ABA model rules to establish and promote the relationship of trust and confidence so that clients will not only be more satisfied with the services provided by their lawyer, but will also recommend the services of the lawyer to others. The program also demonstrated how the science of persuasion can enhance the ability of lawyers to perform their services competently and to be more effective in negotiating transactions on behalf of their clients.

STATE BAR OF CALIFORNIA ANNUAL MEETING IN MONTEREY, OCTOBER 9, 2004 "Ethical Advocacy Using the Principles of Persuasion from Social Sciences," State Bar of California Annual Meeting in Monterey. How to use the new science of persuasion and influence to get better results in negotiating deals, settling disputes and winning trials. This program was an introduction to the latest research of Dr. Robert Cialdini in the social science of "influence" and demonstrated how attorneys can become more effective by the ethical application of these powerful principles of persuasion.

UNIVERSITY OF SOUTHERN CALIFORNIA, MARSHALL SCHOOL OF BUSINESS, MBA PROGRAM, July 6 and 8, 2004. Myer again presented a 4 hour lecture and workshop to USC Marshall School of Business graduate students of Professor Michael Coombs on the topic of "LEGAL NEGOTIATIONS IN THE MEDIATION PROCESS." This highly successful program introduced USC MBA students taking a semester course on negotiations to the world of legal negotiations. The workshop allowed them to experience dispute resolution through the use of a mediation problem involving the claimed wrongful termination of employment based on age discrimination. Students studied the problem and played the roles of employee-plaintiff, employer-defendant, attorneys for each side, and mediator. Myer engaged the students in a lively debriefing exercise after the negotiations that demonstrated the value of settling disputes through mediation.

July 2005. Myer presented a program to two classes of MBA students at the USC Marshall School of Business on the subject of "Using the Science of Persuasion in Negotiations of Disputes."


September 23, 2004. Myer presented a program on "Strengthening Your Contract Drafting Skills in California." The program was at the Sheraton Pasadena Hotel from 8:30 am to 4:30 pm. The program was sponsored by the Institute for Paralegal Education and will provide 6.0 CLE credit, including .5 hours of ethics.


Myer has published numerous articles on a variety of topics:

Keeping Your Cool: The Power of Persuasion in Mediation Applying the Social Science of Influence to the Art of Negotiation," Presented at SCMA's Annual Employment Mediation Conference, "Feet to the Fire" Hot Points in Employment Mediation, May 14, 2005.

"Negotiating Strategies for Lawyers," American Bar Association, Solo and Small Firm Practitioners Committee Newsletter, Winter 2004.

"Legal Negotiations in the Mediation Process" - State Bar of California program materials for Section Educational Institute, January 2004.

"Critical Crossroads - Good Decision Making is Key to Successful Negotiations" published in the California Solo and Small Firms News Magazine, Big News, September, 2003. This article was also published in law journal in India in 2004 as well as in a probate law journal. The National Association of Real Estate Brokers will be publishing this article adapted for the real estate industry in its national journal in July, 2004. This article demonstrates how litigants should have a decision making plan modeled on the one recommended by Harvard Business Professor, Howard Raiffa, to negotiate settlements of legal disputes.

"Ethical Limits to Legal Negotiations" - "Truth or Consequences? Counsel must be mindful of the ethical limits of negotiations when considering lying as a mediation tactic" published in Big News, Jan-Feb, 2004, Vol. 9, Issue. 6.

"Poker Lessons Negotiators Should Use Mediators As Friendly Dealers" - Big News

The articles listed above can be found on Myer's mediation website at www.sankary-mediate.com.

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